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BANGKOK, THAILAND – This week, Chevrolet Thailand, maker of the Colorado pickup trucks and Trailblazer SUV, teamed up with Techno-Sell (Frey) Company Limited, importer and distributor of Thule, maker of sport and cargo carriers from Sweden, and invited media to test drive Colorado and demonstrate how having the right vehicle and equipment can enable an active lifestyle.

Chevrolet and Thule welcomed motoring media to an active lifestyle experience that included a test drive of the 2019 Colorado High Country and Colorado High Country STORM, equipped with Thule racks carrying bicycles. The program included a competitive 15-km cycling mission on a scenic route in Chanthaburi, supported by Thailand’s National Youth “Optima Thule Cycling” Team who demonstrated cycling techniques such as gear use on hills. There are members of Optima Thule Cycling who led the procession. The two brands also hosted a wave of lifestyle media for a test drive of the Colorado equipped with Thule racks carrying kayaks for use during a competitive boating activity in Sattahip, Chonburi.

Established in Sweden in 1942, Thule makes gear that is highly compatible with Colorado as well as the Trailblazer SUV. Both vehicles are available with roof rails to accommodate Thule load bars and lockable fixtures to hold sport rack systems like ProRide for bikes and Hull-a-Port for kayaks as well as cargo carriers. Both vehicles also can accommodate a hitch bike rack like Thule EasyFold XT 2 when equipped with hitches. And Colorado’s versatile cargo bed can easily accommodate Thule’s Bed Rider and Insta-gator bike rack.

“Chevrolet has been building vehicles for 100 years that are well-suited for active outdoor lifestyles – not just work,” said Una Tan, Director of Chevrolet Sales Thailand Marketing and Customer Experience Chevrolet Sales Thailand. “Many pickup truck customers – especially those who choose higher trim levels – get them for lifestyle activities. By outfitting a Colorado with Thule gear, our customers are better equipped to enjoy an active lifestyle in the great outdoors.”

According to Thule’s 2017 annual report, sport and cargo carriers accounted for 65 percent of the company’s sales in 2017, making Thule the segment leader with around half of the global market. In Thailand, Thule products are available through licensed distributor Techno-Sell.

“We’ve seen an increase in Thule accessory sales in Thailand as interest in outdoor sports continues to grow. It’s super easy to install Thule equipment on Chevrolet Colorado, which makes it easy to go out and have an adventure. When you see a Colorado outfitted with Thule equipment and sports gear it is very inspiring. You want to get out there and have fun.” said Kriangsak Dumrongsakul, Product Manager, Thule Thailand.

Cycling is really taking off. N.C.C. Exhibition Organizer (NEO) of the annual International Bangkok Bike estimates the size of Thailand’s bicycle market to include up to 4 million riders, compared to 2.2 million in 2015, with 90 percent of Thailand’s 70 bicycle distributors focused on high-performance sport models.

Customers who haul outdoor sports equipment benefit from using a highly capable vehicle. Chevrolet’s 2.5L Duramax four-cylinder diesel engine provides ample power, torque output and fuel economy with significantly lower NVH (noise, vibration and harshness) levels. The engine produces 132kW (180 PS) of power at 3,600rpm, and 440Nm (325 lb-ft) of torque at a low 2,000 rpm, providing Colorado and Trailblazer with plenty of muscle.

Both vehicles also are equipped with a robust chassis and suspension components to reduce vibrations on uneven terrain when hauling outdoor gear to off-road trailheads for mountain biking or drop-in points for kayaking. This is further enabled by the available 4WD driveline, electric power steering, traction control, Hill Start Assist and Hill Descent Control.

To prepare Colorado and Trailblazer to handle tough challenges, General Motors (GM) engineers in Thailand, Brazil, Australia and the U.S. have subjected each model to the toughest durability tests during 18 months of vehicle development and validation to help ensure drive comfort, good handling and stability for customer safety and satisfaction.

Thule also subjects its gear to extreme durability testing. At the Thule Test Center, its products go through everything from desert heat, arctic cold, water resistance, drop tests and wind tunnels to tensile, shock and crash tests. In addition, Thule testers, along with elite sportsmen and women around the world, routinely test prototype gear in real-world environments.