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Chevrolet Thailand sales grew by more than 25 percent in 2017

Bangkok, Thailand – Chevrolet delivered 18,772 vehicles in 2017, growing sales by 25.7 per cent compared to 2016, driven by the company’s focus on trucks and SUVs and the strength of the world-class Colorado pickup. This was more than twice the overall industry growth in Thailand, which went up by 11.3 per cent. As a result of this, Chevrolet climbed to 2.2 per cent market share and clearly outperformed the market.

Leading the charge for Chevrolet Thailand’s positive momentum was the Colorado pickup truck, which saw its year-on-year sales increase by 32 per cent. Chevrolet’s unmatched heritage in building the best trucks speaks for itself. The Colorado continues to gain industry recognition, winning awards such as the BIG Best Car of the Year 2016-2017 and the Best High-Lift Pickup Freestyle Cab 2,500 CC from Grand Prix International. Chevrolet also celebrated 100 years of building trucks with the launch of the 2018 Chevrolet Colorado Centennial Edition. Limited to 100 units in Thailand, the truck icon was well received by truck lovers and customers alike.

Across Southeast Asia, General Motors grew its overall sales volume by 14.8 per cent after the consolidation of its Southeast Asian businesses. The positive sales momentum is supported by GM’s ongoing commitment to Southeast Asia as a region, and Chevrolet’s strength in trucks and SUVs.

Speaking on the achievement shown in the region, GM Southeast Asia President Ian Nicholls said: “We are now one region and one team in Southeast Asia, and together we grew our overall volume by 14.8 percent in 2017 compared to 2016. Given the difficult, but necessary, changes we underwent and some of the challenges we faced, this is a very positive result from the General Motors SEA team and our dealer partners.”

With an award-winning product lineup, including the Colorado and Trailblazer, Chevrolet is also putting forth significant efforts into the customer experience and long-term business strategy. Chevrolet will continue to work closely with its partners and keep customers satisfied. At the recent National Dealer Conference 2018, Chevrolet Thailand met with representatives of Chevrolet dealerships to sign a new Dealer Sales and Service Agreement (DSSA) that focuses on dealerships keeping the customer at the center of everything they do.

“With the strength of our vehicles, our focus on our customers and the full support of General Motors behind us, this is a result we are aiming to build on again in 2018 and ensure a long and sustainable future for General Motors in this very important part of the world,” said Nicholls.