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BANGKOK, THAILAND – In line with the theme of the show Connect the World… Connect People: Smart Vehicles, Chevrolet Sales Thailand will be demonstrating its focus on connectivity at the 33rd Thailand International Motor Expo 2016.

Using an accessorized new Colorado pickup, Chevrolet is showcasing its leadership in connectivity, highlighting how its features, which include Apple Car Play and Siri Eyes Free, provide customers with experiences that benefit their daily lives.

The new Colorado, Trailblazer SUV and Captiva SUV being shown were the first products in their respective segments to introduce the Chevrolet MyLink infotainment system embedded with Apple CarPlay and Siri Eyes Free. With this application, users can project their phone onto the vehicles’ 8-inch capacitive touchscreen display, making the screen look like the phone’s home screen. It can accommodate iPhone 5 or later models.

With Siri Eyes Free, users can operate their smartphone safely while on the move, keeping their hands on the steering wheel and their eyes on the road. The connectivity function includes Phone, Messages, Music and compatible third-party apps.

“To earn customers for life, we must offer an ownership experience that is tailored to the lifestyles of our customers,” said Wail Farghaly, managing director of GM Thailand and Chevrolet Sales Thailand. “Staying connected is what our customers want.”

He added, “The recently introduced new Colorado and Trailblazer underline our commitment to our strategy of delivering the best pickups and SUVs in this market. However, it is not enough to just provide customers with high-quality vehicles and aftersales service. We also must provide them features and experiences that they know how to use and become a necessary part of their lifestyles.”

Connectivity in every sense

For Chevrolet, connectivity goes beyond the functions and technology inside its trucks and SUVs. It is also bringing the connectivity experience to its showroom floors with its Connection Centers.

Connection Centers are staffed by Certified Technology Experts (CTEs) and feature an all-encompassing technology portal for customer engagement. They show case existing and future connectivity offerings that will simplify customers’ lives. They help customers understand and learn to successfully operate the technology built into their pickup trucks and SUVs for a more pleasant and rewarding ownership experience.

Chevrolet has launched Connection Centers at two dealerships in Bangkok: Yontrakarn Premium Car in Chaeng Wattana and Pranakorn Yontrakarn at Viphavadi. By the end of the year, four more dealerships in Pattaya, Khon Kaen, Ubon Ratchathani and Chiang Mai will feature Connection Centers. More Connection Centers are planned across Thailand in 2017.

Visitors to Chevrolet’s booth can experience a pop-up Connection Center to enjoy the Chevrolet connectivity experience. It has the same functionality as Connection Centers at dealerships.

Learning by scanning

Enhancing the booth experience, visitors can have an engaging experience with Chevrolet vehicles. By scanning QR codes placed at various strategic parts of models on display, visitors can view content relevant to the respective vehicles – including images and videos – on their smartphones. This will allow them to experience Chevrolet’s leadership in connectivity on many levels, not just as drivers or owners.

Test-drive stations at the Motor Expo are also available for visitors to experience the refinement, performance and technology of the new Colorado, Trailblazer, Captiva as well as the Cruze.

Customizing your ride

Visitors to Chevrolet’s booth will also be seeing some exciting vehicles on the stands. In addition to the full complement of models from its portfolio, the automaker will also be showing some very cool special vehicles.

They include the Colorado ‘Off-Road Style Concept’, which will be decked out in accessories that make it look even tougher, bigger and more aggressive and robust. The 'Off-Road Style Concept’ Colorado will come with 18-inch wheels and all-terrain tires (for display only), for a start. Other performance-enhancing accessories include a snorkel, skid plates, a tough rear-step bumper and fender flares that provides the truck with an even more imposing stance.

For the Trailblazer, Chevrolet will show case the definitive SUV in what it calls the ‘Perfect Black Concept’. In addition to OEM accessories, the ‘Perfect Black Concept’ will also receive additional items like new-design front and rear bumpers, fender flare, a new rear roof spoiler and black grille. As the name suggests, the vehicle is finished in black, with specially-colored accessories that highlight its unique lines and design features.

Another vehicle that received special touches for the Motor Expo is the Captiva. The specially-developed Captiva, called the ‘Chrome Edition’, is literally a ‘reflection of its name’. The mirror-coating finish shows off the Captiva’s handsome lines and proportions in new ways, and adds a sporty, ‘supercar’ dimension to the SUV.

These vehicles are demonstrations by Chevrolet’s accessories team on how much one can accessorize their Chevrolets beyond the ordinary. It is a show of creativity and limitless accessorizing potential and designed to provide customers and visitors ideas and inspirations for personalizing their own Chevrolets. The good news is, most of the accessories present on the cars are for sale, and Chevrolet has developed special packages for customers who would like to exercise their creativity and ingenuity. Based on equipment on the accessorized versions featured at the official launches of both the Colorado and Trailblazer, the accessories packages available to customers has been developed to suit different preferences and budgets.

For the new Colorado, there are four standard packages: Strong package (THB 10,000 for seven items), Medium package (THB 20,000 for eight items), Large package (THB 45,000 for 10 items) and Premium package (THB 70,000 for 12 items). Accessories include an extended sports bar with a soft tonneau cover, a bed liner, sidesteps and a black grille. Chevrolet is also offering a special package of additional accessories in the Off Road Style Concept that consists of 18-inch wheels, mud tires, a snorkel, a skid plate, a nudge bar over the bumper and a rear step bumper. Pricing is being announced during the Motor Expo.

For the Trailblazer, Chevrolet is offering a list of accessories inspired by the Silverado and Colorado Midnight Edition in the U.S. The accessories package, priced at THB 27,000, includes a DVD roof monitor, a rear roof spoiler, cup holders, a rear bumper, and a black Chevrolet bowtie in front and back. Additional special accessories for the Trailblazer come in ‘Perfect Black Concept’ that features five extra items: a front bumper, a rear bumper, chrome-tipped exhaust, a fender flare, a rear roof spoiler (with a new design) and a black grille. Pricing is being shared during the Motor Expo.

The Captiva also has a range of accessories for itself. Based on the “supercar” theme, the accessories are designed to give the SUV an even more premium, outstanding appearance. The accessories include front and rear bumpers, side skirts and a rear roof spoiler.

“Chevrolet’s original accessories provide owners with highly personalized vehicles. This allows them to drive a car that fits their personality and stands out from the crowd, making them even more proud of their Chevrolet,” said Chevrolet Sales Thailand Commercial Launch and Accessories Business Development Director Ittiporn Lokuttarapol. “These OEM accessories are built and tested for quality and durability, and carry a manufacturer’s warranty.”

The 33rd Thailand International Motor Expo 2016 is being held at IMPACT Challenger 1-3, Muang Thong Thani. It is open to the public from December 1 to December 12 from 12:00 – 22:00 on weekdays and 11:00 – 22:00 on weekends and public holidays. Chevrolet’s display is located at Booth A11.