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BANGKOK, THAILAND– After the recent announcement of the all-new Colorado’s price, Chevrolet Sales Thailand will be hosting the public launch of the all-new premium American pickup truck in Bangkok and dealers nationwide on July 22-24, 2016. Visitors and customers can experience the all-new Colorado’s performance and refinement in live driving demonstrations at the event. They will also be taken on hot laps and through challenging stations by professional drivers. Accessories for the all-new pickup truck will also be on display for customers who are looking to customize their pickup trucks in limitless ways. Chevrolet will also be offering special promotions.

Themed “Challenge Your Power”, customers and the public are invited to the event, to experience the all-new Colorado’s outstanding performance.

Test Drive Colorado Event

“Chevrolet is encouraging customers to experience our all-new Colorado – the pickup truck that tests you. It comes with all rounded capacity including a powerful engine, superior performance and driving dynamics, advanced technology, refinement and accessories. The event will highlight all the features in the all-new Colorado pickup truck with special offers and promotions that customers don’t want to miss,” said Una Tan, Director of Marketing and Customer Experience, Chevrolet Sales Thailand.

The public launch event for the all-new, new-generation American pickup truck will be organized in Bangkok on July 22-24, 2016 at Lumpini Sqaure (former Night Bazaar) from 10.00 – 20.00 hrs. The roadshow event will also be held in four provinces nationwide, including:

August 13-14 at Big C Don Jun, Chiang Mai province.

August 20-21 at Big C Khon Kaen, Khon Kaen province.

August 27-28 next to Wang Tai Hotel, Surat Thani.

September 3-4 in front of the Chonburi district office.

Test Drive Colorado Event

In addition to getting up-close-and-personal with the all-new Colorado, visitors will also be treated to the “The Real Master Driving”, the first American pickup truck drifting performance show in Thailand, to show that the all-new Colorado is more than just a truck. The all-new Colorado will be driven at high speeds through tight corners by professional drivers to showcase the pickup truck’s power, stability, steering accuracy and superior driving dynamics. It will also be climbing a very steep seven-meter ramp to show its high torque at low rpm, and also HDC (Hill Descend Control) and HSA (Hill Start Assist) technologies.

Customer and visitors will also get the opportunity to test drive the all-new Colorado through challenging stations including a stability ramp and timber track to demonstrate the engine’s performance, handling, suspension and significantly refined interior that has lower noise and vibration levels. These stations demonstrate that the all-new Colorado is a tough truck that matches all lifestyles.

In the event Chevrolet will also offer a special promotion for customers who pre-book the all-new true American pickup truck between July 11 – 24 and get delivery by August 31. They will be offered Chevrolet’s ‘Strong Pack’ accessories worth THB 12,100. The ‘Strong Pack’ will include a sporty black front grille, black Chevrolet logo for the front grille and back, accessorized black sticker on the hood, accessorized black sticker with “COLORADO” wording at the back, chrome fuel cap with black Chevrolet logo and cup holder.

Test Drive Colorado Event

The All-New Colorado’s exterior and interior have been designed with a tough, yet refined appearance. It provides superior comfort and technology including first-in-class remote start, Apple CarPlay Integration and Siri Eyes Free. It comes with an upgraded 2.5L Duramax four-cylinder turbo-diesel engine that has been tuned to offer better performance, fuel economy and lower emissions. Thanks to a Variable Geometry Turbocharger (VGT), the 2.5L Duramax now produces 180 PS at 3,600rpm and 440Nm at a low 2,000 rpm.

The all-new Colorado also features electrically-powered steering (EPS) that makes steering efforts lighter and more accurate in city and highway. It also comes with advanced safety features with additional function like lane departure warning, forward collision alert, front and rear parking assist and tire pressure monitor and a knee airbag for the driver. Other important technologies include hill descend control (HDC) and hill start assist (HSA).

Prices for the all-new pickup truck start at THB 594,000 for the entry-level LS variant while the top-of-the-line premium High Country variant is available at THB 1,068,000.

For more information, customers can visit the nearest Chevrolet dealership, call 1734 or log in to