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BANGKOK, THAILAND–Chevrolet Sales Thailand today took the covers off the all-new Colorado midsize pickup truck, the latest model in Chevrolet’s great truck lineage that goes back almost 100 years. Bearing all the hallmarks of the great American Chevrolet trucks, the all-new Colorado comes with a new exterior and interior design, in addition to greater performance, better safety, increased refinement and segment-leading technology.

Speaking at the launch, Marcos Purty, Managing Director of GM and Chevrolet Sales Thailand, said: “The All-New Chevrolet Colorado is the next chapter in our long list of legendary pickup trucks. This truck clearly demonstrates our focus in this market and underlines our commitment to this important segment.”

“The all-new Colorado is not just another pickup truck. Like all Chevrolet trucks before it, it has been developed to respond to specific market requirements. It is as tough and powerful as a truck should be, yet has enough comfort and refinements for the urban environment.” Purty added.

As a truly global program, the Chevrolet Colorado benefits from significant input from Thailand, Australia, Brazil as well as the U.S., ensuring the truck not only meets, but exceeds, the demands of each market.

Vanchana Unakul, general director of Engineering for GM Thailand and Southeast Asia, said: “The all-new Colorado is new in many ways – not only does it look different on the outside and inside but most importantly it drives differently. The real highlight is its enhanced chassis system as well as the inclusion of a number of significant engine and transmission improvements.”

“Chevrolet Colorado has always been tough, so our focus was on making it more refined. The all-new Colorado boasts a marked reduction in wind noise, vibration and harshness levels.

Tough and Refined Design

The All-New Colorado has been designed with a tough, yet refined appearance. Its lines are more angular and purposeful, a nod to its American-truck DNA, giving it strong proportions to ensure it looks robust and tough, reflecting its serious off road capability.

The truck adopts a global design language that communicates power, strength and prestige with an all new front end including a new sporty front fascia, grille, hood and lamps which will make this truck stand out from the crowd. Its expressive new look combined with new slim LED daytime running lamps give it an unmistakable road presence.

Inside the Colorado, toughness and refinement continues with an all new premium interior that focuses on comfort, spaciousness, refinement and technology. Designed with the driver and passenger in mind the new-look dash and seat trims elevate the premium feel of the vehicle. While the all new redesigned center console boasts an easy to use, intuitive layout featuring an eight inch color touchscreen (depending on variants) and houses the latest MyLink infotainment system.

Soft touch sophisticated materials, fabrics and finishes are used throughout the truck ensuring it is as comfortable as it is capable. Thoughtful use of materials ensure they are durable while enhancing occupant comfort. New trim inserts feature tailored stitching that creates a whole new level of refinement not usually found in a mid-sized truck.

In addition to a new exterior and interior, a host of accessories will be offered to compliment the Colorado. Inspired by positive feedback from recently showcased on the Colorado Xtreme show truck at the 2016 Bangkok International Motor Show. Customers wishing to personalize their pick-up truck will be able to choose from accessories like black grill, real lamp cover, extended sports bar, rear black bumper or black door handles.

“It allows for an almost limitless amount of personalization. Owners of the all-new Colorado will be able to stand out from the crowd and tailor their vehicle to suit their needs,” said Una Tan, Director of Marketing and Customer Experience, Chevrolet Sales Thailand.

A Truck Engineered to Provide a Powerful and Comfortable Ride

The all-new Colorado comes with an upgraded 2.5L Duramax four-cylinder turbo-diesel engine that has been tuned to offer better performance, fuel economy and lower emissions. Thanks to a Variable Geometry Turbocharger (VGT), the 2.5L Duramax now produces 132kW (180 horsepower) at 3,600rpm and 440Nm (325 lb-ft) at a low 2,000rpm. The engine is Euro-4 compliant.

The engine’s performance is managed by an in-house developed engine control unit (ECU), specially developed to take advantage of and enhance the engine’s characteristics. The ECU has more than 150 patented control functions that optimize integration between software functions and engine hardware.

Depending on variants, the engine is mated to a six-speed automatic or six-speed manual transmission. The latter has revised ratios to take advantage of the 2.5L Duramax’s characteristics, further aiding performance and fuel economy.

The 2.5L Duramax is fitted with a sound deadener around the injectors for a quieter operation. The all-new Colorado also features revised body mounts across the range and new engine mounts. This has resulted in lower NVH (noise, vibration and harshness) inside the cabin. In-house tests have shown that the interior is now two-to-four decibels quieter, in addition to reduced vibration.

Colorado features a chassis with increased rigidity so it is tougher and more stable, which adds to the driver’s comfort. New cabin mounts that provide better isolation between the cabin and chassis are used to further improve NVH. The new cabin mounts also reduce movement between the cabin and the chassis, providing more solid driving dynamics. The front brake rotor also features a new compound that reduces operating noise. Additionally, the new suspensions are tuned with digressive shocks that give the Colorado a superior ride comfort and stability.

The all-new Colorado also features electrically-powered steering (EPS) that makes steering efforts lighter in city and at parking speeds, in addition to improving handling comfort and aiding fuel efficiency. Power assist is reduced proportionately as speed builds, so the driver gets a properly-weighted steering feel at highway speeds.

All the Features Expected from a Premium Truck

The all-new Colorado is fitted with all the latest technology features expected from a premium pick-up truck.

Advanced Safety Features

Safety remains Chevrolet’s main priority and Colorado reflects this philosophy with a host of active and passive safety features (depending on variants) including Traction Control System (TCS), Panic Brake Assist (PBA), Electronic Brake Force Distribution (EBD), Electronic Stability Control (ESC), Hill Descent Control (HDC) and Hill Start Assist (HSA). All this in addition to front airbags for driver and passenger along with a knee airbag for the driver.

Driver Assistance features

Depending on variants, the all-new Colorado features lane departure warning, forward collision alert, front and rear parking assist and tire pressure monitor. Additionally, it features auto rain sensor, auto headlamp on/off and a remote-start function. The latter is useful especially during hot weather when the engine can be started using the key fob, allowing the cabin to be cooled sufficiently before occupants get into the vehicle. It also comes with front-park assist and a reverse camera that aid maneuvering in tight urban confines. Other features include front windows that automatically drop a fraction to facilitate door closing.

Unparalleled connectivity

Connectivity is critical to today’s drivers which is why the Colorado is fitted with new technology features you would only expect from a premium pick-up truck. It is the first pickup truck in its segment to come with Apple Car Play applications, allowing customers to project a simplified version of their smartphone screen onto the car's color touchscreen.

Complemented by Siri Eyes Free and voice recognition software, allowing drivers to give verbal commands ensuring their hands never have to leave the wheel. This systems ensures Colorado supports the driver's lifestyle, allowing you to explore new roads at work and at play.