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Chevrolet Collaborates with Ramathibodee Hospital to Launch Child Occupant Safety Campaign

Child safety expert urges parents to use properly installed child safety seats and restraints

Bangkok, Thailand – Chevrolet Thailand today launched its “Child Occupant Safety” campaign in collaboration with Child Safety Promotion and Injury Prevention Research Centre, Ramathibodee Hospital of Bangkok to boost the use of child safety seats.

According to the World Health Organization, Thailand has the second highest road fatality rate in the world. Every year, more than 140 Thai children die and 2,000 are injured in car accidents, in part because there is no child restraint law, insufficient use of child safety seats, and 70 percent of parents mistakenly think a seat belt is sufficient protection for young passengers.

Dr. Adisak Plitponkarnpim, Director of Ramathibodee Hospital’s Child Safety Promotion and Injury Prevention Research Centre said: “We appreciate that Chevrolet is supporting this initiative with such a good campaign. Children are our most precious cargo and we must do everything in our power to protect them, because in most cases they can’t protect themselves. It will help educate parents and other guardians about the proper use of child safety seats and restraints for children of all ages, and hopefully will help save lives in the process.”

At the launch event, Dr. Adisak said child car seats can increase safety for infants by 70 percent and urged parents to put their children in the backseat, as it is five times safer for kids than the front seat.

“Chevrolet and Ramathibodee Hospital share the same objective on the Child Occupant Safety campaign. Together, we hope to raise awareness for more Thai people to use child safety seats, not just in Chevrolet vehicles, but in all vehicles where children are passengers. We rely on the good judgement and social responsibility of all adults who travel with children, including their parents, teachers, and anyone responsible for a child’s safety,” said Jeeranut Sangdee, Director of Communications, Chevrolet Sales Thailand.

Chevrolet will promote the Child Occupant Safety campaign in a concept of “install-sit-safe” at various road show stops at schools and auto show events around the country this year. By using “Chevy and Gigi”, the project’s kid-friendly cartoon mascots, to help build awareness.

“GM’s CSR activities are integral to our purpose and values as a company: To earn customers for life. This motivates us to serve and improve the communities in which we live and work around the world, because our customers are at the center of everything we do,” said Jeeranut.

In Thailand, GM’s CSR commitment for 2016 is "Driving A Better Tomorrow". CSR initiatives are grouped into three main pillars, comprising Safer, Smarter and Healthier.

The Child Occupant Safety campaign supports the Safer pillar. The initiatives are also includes education and sport programs for the Smarter and Healthier pillars, respectively.

How to use child safety seat?

Attaching child safety seats in cars is best done using the ISO Fix and Top Tether attachment points, the international standard for child safety seats in passenger cars. The ISO Fix and Top Tether attachment points are available in all Chevrolet models, including Captiva midsize SUV, Trailblazer full-size PPV, Colorado pickup truck and Cruze sedan. To find out if your car has the ISO Fix and Top Tether points, look for the ISO Fix and Top Tether labels between the base and back of your child safety seats (the fitting points themselves may also be visible) or check your vehicle's handbook or contact the manufacturer or dealer.

Parents should use child safety seats for new born babies, experts say. New born babies should sit on safety seats – not just the seats of the vehicle and not the lap of another occupant. Parents should use rear-facing infant seat for new born babies to 2 years or weight up to 12 kg. The seat should be placed on left or right side and always rear facing.

The forward-facing safety child seat is for children age 2-6 years old or weight up to 9-18 kg. The seat should be placed in the back seat and forward facing.

The booster seat is designed for children age 4-11 years old or weight between 15 – 25 kg. The seat makes the safety belt be more proper for child passengers. Seat belts should always be worn by all vehicle occupants.

Chevrolet safety tips for parents:

  • With children properly seated, it is recommended to enable child safety locks, standard equipment on all Chevrolet models sold in Thailand. By doing this, kids are prevented from opening the car door from inside.
  • Loose items and small objects like plastic toys or large objects like household equipment should be stowed out of reach of children, since they can become choking hazards and potentially harmful projectiles in an accident. Stow those items in the rear storage compartment or, if small enough, the glove compartment or center console.
  • Children should never be left alone in a vehicle, not even for a minute.
  • If a child in the back seat is occupied with a plush toy, soft-covered book, music or video they may be less likely to become a distraction to the driver. If there is more than one child in the car, make sure they have what they want or need before getting on the road.
  • Talking on the phone or texting while driving is distracting. Keep your eyes on the road and hands on the steering wheel. If you need to make a call, send a text or assist your child with something wait until you’ve pulled over in a safe location or reached your destination. If necessary, Chevrolet’s MyLink infotainment system, available on the 2016 Captiva, allows hands-free phone calls.
  • Always look out for pedestrians. Back out of parking spots slowly, using your mirrors and rear-view camera monitor, available on some Chevrolet models. The 2016 Captiva also offers Rear Cross Traffic Alert and Rear Park Assist, which are designed to help drivers avoid accidents when backing up.
  • Even before a child is born, a pregnant woman should make sure she is properly protected in a vehicle. Doctors recommend that pregnant women wear a seat belt at all times, regardless of whether she is seated in the front or back. Take care to place the lap strap low, across the hips and pelvis and below the belly bump – never on or above the belly bump. The shoulder belt should go across the chest and never behind the back.