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Chevrolet Thailand Introduces Complete Care Program

  • Part of a global brand initiative to deliver a consistently satisfying Chevrolet ownership experience
  • Comprehensive aftersales program provides a wide range of services for new and existing customers
  • Helps reinforce Chevrolet’s commitment to continuously improve its dealer network in Thailand

BANGKOK, THAILAND – Chevrolet Sales Thailand today reaffirmed its dedication to caring for local vehicle buyers with the introduction of the Complete Care program for new and existing customers.

Developed to offer more than what Chevrolet owners expect, the comprehensive aftersales program provides a wide range of services, including:

  • Roadside assistance 24 hours
  • Warranty up to three years or 100,000 km for new Chevrolet users including maintenance service by Chevrolet certified technicians
  • Chevrolet Mobile Service professional technicians on standby to fix and provide counseling
  • 1734 Call center support
  • Chevy Plus program, including free or discounted services from Black Canyon Coffee, SF Cinema City, McDonalds, Auntie Anne’s, Bangkok Airways, Thaiticket Major and much more

“Chevrolet has a lineup of high-value, high-quality vehicles, including Colorado, Trailblazer, Captiva and Cruze. With Complete Care, we are delivering an outstanding ownership experience to match,” said Marcos Purty, Managing Director, General Motors Thailand and Chevrolet Sales Thailand.

Beyond just introducing new customer-oriented services, Chevrolet is reinforcing its commitment to continuously improve its dealers network in Thailand. All Chevrolet service centers are equipped with a complete range of equipment and analytical systems to carry out maintenance.

In addition, Chevrolet is provides extensive training for all service personnel – from technicians, call centers, sales representatives to service advisors.

“Complete Care demonstrates our commitment to being a leader in customer care, service and satisfaction through one of the most thorough service packages available anywhere. By listening to what our customers want, we will strengthen confidence in the Chevrolet brand,” Purty said.

He added, “Our ultimate objective is to drive Chevrolet authorized service centers to deliver  superior service and to ensure transparency in our service procedures for the peace of mind of our loyal customers.”

With the implementation of Chevrolet Complete Care, the company aims to instil the right customer-centric behaviors across its organization – from employees at the plant to frontline dealer representatives. This culture of the “Everyday Hero” (Help, Exceed, Represent, Own) is expected to reinforce Chevrolet’s promise to customers that their vehicle ownership experience will be exceptional.

“We’ve developed service processes based on our customers’ needs. I believe services need to go beyond customers’ expectations. We think of our customers as members of our family. We care about them. And that’s what Chevrolet Complete Care is all about,” said Tawatchai Juengsanguanpornsuk, Executive Director of Chevrolet Phra Nakorn Automobile (PNA).

This initiative is part of the emphasis of GM International (GMI) on delivering a consistently satisfying Chevrolet ownership experience in all of its markets, including Africa, the Middle East, India, South Korea and Southeast Asia.

“Our mission at GM is to earn customers for life. We are focused on putting the customer at the center of everything we do wherever we do business,” said Stefan Jacoby, GM executive vice president and president, GMI.

He added, “Our customers here in Thailand, just like others around the world, have high expectations. With Chevrolet Complete Care, we seek to deliver a consistently satisfying and truly valuable Chevrolet ownership experience. Our goal is to demonstrate to our customers that we truly care about them throughout their ownership experience.”