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Chevrolet Searches for ‘Play for Dreams’ Talents

  • Chevrolet’s ‘Play for Dreams’ nationwide youth football talent search kicks-off at Chonburi and Kanchanaburi
  • About 500 children participated in the event at Chonburi and Kanchanaburi
  • Customers also stand a chance to win tickets to a Manchester United game in England

BANGKOK, THAILAND – Chevrolet’s recently-launched ‘Play for Dreams’ youth football talent search kicked-off recently with the first rounds of try-outs in the provinces of Chonburi and Kanchanaburi. From June 21 to July 26, Chevrolet and Zico Foundation, an association dedicated to using football as a development tool, will search in 10 provinces for 20 children to attend a football academy in Bangkok from August 11-13.

Kiatisuk ‘Zico’ Senamuang, head of Zico Foundation, ex-national footballer and currently the head coach for Thailand’s national football team, said, “This is a dream project for me and the kids. Thailand has the talents for a World Cup team. We just need to start searching, now. Seeing the kids smile make me happy. I would like to ask for everyone’s support for this project.”

Pipat Lorgrailert, Marketing Manager, Chevrolet Sales Thailand, also echoed Zico’s call for support from the masses and the media. He added, “This project aims to give Thai kids a better future. I too would like to do something for them. Better they play football than gamble, be addicted to computer games and worse, drugs. We want this project to help elevate the level of football in Thailand.”

About 500 children attended the Chonburi and Kanchanaburi try-out. They were tested for fundamental football skills including passing, heading, dribbling, shooting and teamwork. Player fitness was also be tested by standard screening techniques, including slalom, jumping and portable wall exercises.

Children who advance to the Bangkok academy will receive further tests in football skills and teamwork by Zico Association. Ultimately, Zico will handpick five finalists who will go to England for a Manchester United match in October.

The next try-outs are:

  • June 28: Rajabhat University Stadium, Surat Thani and Chira Nakhon Stadium, Songkhla
  • July 5: Provincial Administrative Organization Stadium, Chaiyaphum and Khaophlong Stadium, Chainat
  • July 19: Main Stadium, Sakon Nakhon and SriNarong Stadium, Surin
  • July 26: 700th Anniversary Chiangmai Sports Complex, Chiang Mai and Boonsom Martin Stadium, Sukhothai

With permission from parents, children can register at the nearest Chevrolet dealership, by calling Chevrolet at 1734 dial 7, or by visiting Those who register at Chevrolet dealerships will get a souvenir when they attend the try-out.

Chevrolet’s ‘Play for Dreams’ campaign answers the question asked in Chevrolet’s new global football-themed campaign: “What Do You #PlayFor?” The campaign commemorates the first season of Chevrolet’s seven-year shirt sponsorship of Manchester United football club.

Additionally, Chevrolet dealerships nationwide are also inviting existing customers to ‘Come Back Home’ by bringing their vehicles in for service, while encouraging new customers to make a ‘Big Match’ by purchasing new models. Both groups of customers will have the opportunity to enter a lucky draw. Ten winners from each group will go to watch a Manchester United match in England.

Children who attend the try-out are tested for fundamental football skills including passing, heading, dribbling and shooting. Player fitness is also tested by standard screening techniques including teamwork.

Kiatisuk ‘Zico’ Senamuang,head of Zico Foundation, ex-national footballer and currently the head coach for Thailand’s national football team believes that Thailand has the talents for a World Cup team but it needs to start searching, now.