“We asked filmmakers to create a short film that celebrates simple but significant moments in life that demonstrate the power of hope and possibility,” said Tim Mahoney, Chevrolet’s global chief marketing officer. “A story about filmmaking, created by an aspiring filmmaker, captures the ‘Find New Roads’ mindset and is a perfect fit for The Oscars.”

The Oscar ceremony typically attracts tens of millions of viewers. “Masterpiece” was filmed in South Korea, in an open field near Hwaseong City.

“A big budget might help, but it’s really imagination, creativity, and passion that gets movies made,” said Chun. “Chevrolet’s brand is about ‘finding new roads’, and that’s exactly what filmmaking is.”

An aspiring independent filmmaker, Chun has been producing films since high school. This is the second competition he has won since he began working with MOFILM, a global creative community, in 2011.

Last June, Chevrolet announced the filmmaking contest and worked with MOFILM to call for submissions from its filmmakers throughout the world. Twenty-four early submissions received mentorship by a panel of celebrity experts and prominent professionals in addition to competing to have their film air during The Oscars.

During Chevrolet’s Oscars ad contest, 13 finalists were chosen from nearly 200 scripts and 72 films from 34 countries.

In 2012, Chevrolet and MOFILM used the same crowdsourcing method to produce the memorable “Happy Grad” spot that aired during Super Bowl XLVI.

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