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Chevrolet Expands Automotive Service Educational Program (ASEP) with 10 Vocational Schools in Thailand

  • Chevrolet signs MoU with Thai Ministry of Education to support schools with tools, technology, internships, teacher training
  • Selected students will get real on-the-job experience working at Chevrolet dealership service centers
  • ASEP graduates will have an inside track to a career with Chevrolet
  • Chevrolet is donating 10 Colorado pickup trucks to vocational schools participating in the program


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Bangkok – Chevrolet has increased its commitment to education in Thailand by expanding the Automotive Service Educational Program (ASEP), an initiative to train the next generation of automotive technicians.

The plan was announced today at the Ministry of Education by Martin Apfel, President, General Motors Southeast Asia Operations. Apfel was joined at the MoU signing ceremony by , Vocational Education Commission Secretary-General Chaiyapruek Serirak, and Khanchit Chaisupho, Director of Public Policy for General Motors Southeast Asia.

“Chevrolet will work closely with 10 vocational schools, all across the country — from Ubon Ratchathani to Songkhla — to educate and train the next generation of professional automotive technicians,” Apfel said.

ASEP combines formal classroom training with hands-on work experience at dealership service centers, giving students an inside track to a career with Chevrolet.

Chevrolet Thailand will provide classrooms, tools, workshops, modern diagnostic technology, model engines and vehicles to help ASEP graduates enter the workforce with the skills they need to succeed.

“It’s a great example of how Chevrolet is working together with the Thai government to grow the auto manufacturing industry and develop the economy. It’s a win-win scenario for everyone involved,” Apfel added.

Chevrolet Thailand has so far invested more than 61.5 million baht in the technician training program including the vehicle donation. Today, Apfel also announced the donation of 10 Chevrolet Colorado pickup trucks to the vocational schools selected to participate in ASEP.

Chevrolet is growing rapidly in Thailand: by the end of 2013, the automaker will have 120 dealerships in the country, and about 150 qualified technicians are needed to staff the growing number of after-sales service centers to maintain high levels of customer satisfaction.

Chevrolet vehicles built at the General Motors manufacturing facility in Rayong feature increasingly sophisticated technology, such as the Duramax diesel engines that provide the power for the Chevy Trailblazer SUV and Colorado pickup, or the AT6 found under the hood of the Captiva SUV. The next generation of automotive technicians needs to be trained to service and manufacture alternative fuel-powered engines that can run on ethanol (E85).

With Thailand’s emerging profile as a regional auto manufacturing hub, more jobs are opening up for qualified service technicians, and students enrolled at vocational schools are taking advantage of the opportunities provided by ASEP. In 2011, 524 students graduated with ASEP certifications; and in 2012, 704 students enrolled to study under the program.

Students admitted to ASEP who go through training at certified Chevrolet service centers have the opportunity to achieve Technician and Master Technician ratings, with the potential to one day become Service Managers. So far in Thailand, about 50 ASEP students have landed internships and jobs with Chevrolet dealers.

In addition, students admitted to ASEP must complete intensive coursework covering both theory and practice. Training experts from Chevrolet carefully monitor the students’ progress throughout the 12- course curriculum. Chevrolet provides additional training to ASEP teachers, and works closely together with the vocational schools to improve the educational experience.

The following schools will participate in ASEP under the MoU agreement signed today: Ubon Ratchathani Technical College, Chonburi Technical College, Suphanburi Technical College, Phitsanulok Technical College, Ratchaburi Technical College, Kanchanaphisek Udon Thani Technical College, Nakorn Ratchasima Technical College, Mahasarakham Technical College, Prachuap Kiri Khan Technical College, and Hatyai Technical College. More educational institutions may be added in the future.