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Chevrolet Opens Latest Showroom in Chiang Rai Thailand

Bangkok, Thailand - Chevrolet Sales (Thailand), Ltd. and Chaichana Motor (Chiang Rai), Co., Ltd recently inked an official contract to open its newest Chevrolet showroom in Chiang Rai province, which is the 91st Chevrolet dealership in Thailand.


The Chiang Rai dealership is part of Chevrolet’s expansion plan to grow its business to 120 showrooms by 2013. An estimated land area of eight rai (or 12,800 square meters) was allocated by Chaichana Motor for the new Chevrolet showroom which will feature Chevrolet’s new global identity and offer more than 20 service and maintenance bays. The new showroom will also be able to increase exposure for the Chevrolet vehicles portfolio including Chevrolet Colorado, Trailblazer, Aveo, Cruze, Captiva and the newest Sonic.

“We are pleased to be a business partner with Chevrolet as we both share the same vision in providing the Chevy ownership experiences to customers. In addition, we are confident in Chevrolet’s high quality of products that meet Thai customers’ expectations,” said Pracha Rungphetvipavadee, Managing Director of Chaichana Motor (Chiang Rai).


The Northern region is one of the most important markets for Chevrolet as it retains a large portion of the truck and compact car market in Thailand.