General Motors (GM) established its operations in Thailand in 2000. GM’s integrated business in the region is led by GM Southeast Asia President, Ian Nicholls, who is based in Thailand. He oversees manufacturing, quality, purchasing, planning and vehicle sales, service and marketing.

GM Thailand’s product portfolio, which was developed in response to prevailing market trends and customer demand, includes the Colorado (pickup truck), Trailblazer (PPV) and Captiva (SUV), under the Chevrolet brand. With trucks and SUVs at the core of its strategy for Thailand, GM continues to be focused on customer needs, market changes and long-term sustainability.

GM Thailand’s Rayong manufacturing facility is a regional hub for vehicle production both for domestic sales and export under the Chevrolet and Holden nameplates. It celebrated its millionth vehicle built in February 2014, and has received numerous awards over the years, particularly for its environmental, energy and safety management. It was also the first automotive company in the country to receive the ISO 50001 certification recognizing GM’s commitment to energy efficiency and reduction of greenhouse gas emissions in its manufacturing process.

Vehicles manufactured at GM’s Rayong facility such as the Colorado and Trailblazer are exported to many markets around the world. In addition, both vehicles are award-winning, having received Car of the Year awards for the fourth time in 2017.

With an ongoing commitment to give back to the communities in which it operates, GM strives to act with personal and institutional integrity in the workplace, the marketplace and its communities focusing on education, health and human services, environment, energy, safety, and community development. Most importantly, GM Thailand continues to adapt to the changing demands of the evolving regional market to support GM’s global operations in building a better future.