Chevrolet sales (Thailand) Limited

was established in January 1, 2000 as a subsidiary of General Motors Limited, one of major automobile manufacturers in the world. Hence, the company has operated as a car distributor, offering cars manufactured under the name and trade symbol of “Chevrolet”. The cars will be distributed throughout Thailand via Chevrolet distributor network Currently, there are 94 dealers nationwide with showrooms and car service centers throughout the country.

Chevrolet Zafira was the first model distributed by the company and the first A Multi-Purposes Vehicle car launched in the Thai market. Chevrolet Zafira was well accepted amongst car users in Thailand

The company has expanded its market to introduce a full range of vehicles under the Chevrolet brand including

1. Chevrolet Optra mid-sized sedan                           4. Chevrolet AVEO compact
2. Chevrolet Optra Estate wagon                               5. Chevrolet Lumina, a luxury sedan
3. Chevrolet Colorado pick-up truck                           6. Chevrolet Captiva sports utility vehicle


Chevrolet models and releases

Chevrolet has continued to grow and operate its business in Thailand for more than 10 years. It has one of the highest groth rates in the automobile industry.Chevrolet has various car models in the market more than 100,000 cars including an increasing number of showrooms and car service centers to support the demand of it’s expanding customer base.

Today, Chevrolet continues to focus on quality improvement in every area including manufacturing, distribution, and services.
As a leading automobile manufacturing, we want to ensure customer needs are delivered with the highest satisfaction.

About General Motors (Thailand) Limited

General Motors, one of the world’s largest automakers, traces its roots back to 1908.  With its global headquarters in Detroit, GM employs 217,000 people in every major region of the world and does business in some 140 countries.  GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Opel, Vauxhall and Wuling.  GM’s largest national market is the United States, followed by China, Brazil, Germany, the United Kingdom, Canada, and Italy.  GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.  General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.  More information on the new General Motors can be found at http://www.gm.com.

Registered in 1993, GM Thailand is one of the linchpins of the expansion strategy developed by GM for the Asia Pacific Region. In 1996, Thailand was selected as the regional manufacturing site and construction of the assembly center began later that same year on a 190-acre plot in the Eastern Seaboard Industrial Estate in Rayong Province. The THB 30 billion (US$750 million) manufacturing plant was modeled after GM’s plant in Eisenach, Germany, which is ranked among the most efficient automotive facilities in the world.

GM Thailand’s state-of-the-art technology makes it one of the most modern car assembly plants in Thailand and one of the more advanced facilities in the Asia Pacific region. In 2006, a further US$66 million was invested to expand the production area and construct a new paint shop. GM Thailand now employs over 2,000 people and headed by Mr. Martin Apfel, President of General Motors Southeast Asia Operation Limited and President of General Motors (Thailand) Limited and Chevrolet Sales (Thailand) Limited since March 2010.

While GM Thailand’s operations are closely linked with its parent company General Motors Corporation in the US, it is entirely a separate legal entity from it’s parent company. This has given GM Thailand the ability to operate independent of GM Corp, with the capability, resource, products and technology to grow in Thailand and the ASEAN region, while at the same time maintaining access to GM Corp’s global resources.