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Chevrolet Thailand Announces Hugo Chulachak Chakrabongse as Ambassador for Top-of-the-Line Trailblazer Z71

BANGKOK, THAILAND – Chevrolet Thailand introduced multitalented musician Hugo Chulachak Chakrabongse as its ambassador for the Trailblazer Z71. As part of this exciting new partnership, the 36-year-old will front campaigns for Chevrolet’s new premium sporty American SUV.

Una Tan, Chevrolet Sales Thailand director of Marketing and Customer Experience, said: “Famed for his eclectic, trend-setting style and charisma, Hugo has built a reputation as a successful musician, model and actor who pursues his dreams passionately. He is an inspiration to many, both as an artist and as a family man. He is able to connect with our target customers by exemplifying the success that comes when you think differently.”

Hugo noted, “To work with a brand that resonates with me personally is really important. The all-new Chevrolet Trailblazer Z71, with its premium design and finish and sporty American feel, is a perfect fit for me that complements my lifestyle. From driving around the city with my family, to finding new roads and exploring nature trails, I can rely on the Trailblazer Z71 to help me reach my destination comfortably, safely and in style.”

For the past 17 years, Chevrolet has aimed to build the best trucks and SUVs in Thailand, rooted in its proud American heritage and vast experience manufacturing durable vehicles. As customer demand for trucks and SUVs has grown steadily, Chevrolet has enhanced its product lineup, creating trucks and SUVs that exceed its customers’ expectations.

According to Una Tan, “Building the best trucks and SUVs is the key to our business. We also want to engage our customers actively, and to do so we have focused on understanding what they are passionate about. It is with this insight that we decided to personalize our newest, most premium SUV with the appointment of a brand ambassador. Hugo was the natural choice.”

Chevrolet Trailblazer Z71 - a fearless premium SUV

The Z71 takes the already premium Trailblazer to new levels with its dashing precision-designed exterior, carefully refined interior, greater engine performance, improved chassis and handling, and new safety and technology highlights.

The Trailblazer Z71 driving experience has been optimized with sophistication and customer satisfaction in mind. Accompanying the high levels of performance are the detailed improvements made to ride comfort. Chevrolet engineers have reduced noise, vibration and harshness levels in the cabin, and modified Hill Descent Control and traction control calibration for the best off-road experience.

Being a fearless premium sporty American SUV, the Trailblazer Z71 is fully equipped with advanced technology. With a new center instrument panel that allows drivers to stay connected and in control, drivers can manage calls, play music and access their contacts through Apple CarPlay and Android Auto.

To keep families safe, the Trailblazer Z71 has advanced features such as Side Blind Zone Alert and Rear Cross Traffic Alert, which help drivers avoid collisions. The Tire Pressure Monitoring System (TPMS) alerts drivers when the tire pressure is uneven or low.

The Chevrolet Trailblazer Z71 was officially be unveiled at the BIG Motor Sale 2017 in Bangkok on August 19.