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100 YEARS OF EXPLORING NEW POSSIBILITIES WITH CHEVROLET TRUCKS

BANGKOK, THAILAND – Chevrolet Sales Thailand today began showcasing a series of trucks at the 38thBangkok International Motor Show that are bound to get visitors talking. Besides officially unveiling the Colorado High Country STORM, Chevrolet is also introducing the Silverado as well as the 1960 Apache – a vintage truck that is a big part of Chevrolet’s heritage.

All three models share Chevrolet’s distinct truck DNA and tell the story of how Chevrolet has leveraged its almost 100 years of truck experience to develop some of the most popular trucks today.

The Chevrolet Truck Story

It was almost 100 years ago that Chevrolet produced its very first pickup truck. In 1918, Chevrolet started manufacturing the Series 490 Light Delivery chassis and Model T truck in the U.S. in Flint, Michigan.

Chevrolet created more than a truck. It created a legacy that continues to this day. Through constant innovation, Chevrolet’s endless pursuit of optimal performance and passion for building the best pickups have been strongly supported by fans and customers worldwide.

Many older Chevrolet trucks are still on the road, reflecting GM’s commitment to manufacture high-quality vehicles. Today, all Chevrolet vehicles are built using GM’s global Built-In Quality principle and processes to ensure durability and reliability.

“We thank our loyal customers who have supported Chevrolet trucks over the years,” said GM Thailand and Chevrolet Sales Thailand Managing Director Wail A. Farghaly. “The Colorado offered today is a natural extension of our truck heritage, with a tough and capable exterior, refined design, superb engine performance, excellent handling and serious off-road capability.”

The new Chevrolet Colorado was launched in Southeast Asia in 2016. The 2018 model year is the latest truck in Chevrolet’s almost 100-year truck heritage.

Highlights from the History of Chevrolet Pickup Trucks

The Chevrolet Model 490 half-ton Light Delivery was a body-less Chevrolet Four Ninety car equipped with stronger rear springs. Mounted with a pickup box or panel body, it provided an agile and economical light-delivery truck for small businesses popping up across America in the boom after World War I.

The 1922 Chevrolet Canopy Truck was built from the 490 passenger car chassis. It came with a three-speed selective gear transmission and a four-cylinder overhead-valve engine. This model came with a covered load area.

The 1930 Chevrolet Roadster Truck was Chevrolet’s term for the two-seat roadster body with a pickup bed.

The Advance Design Series (1947-55) was GM’s first all-new vehicle after World War II. The 1955½ edition was the first to feature a small-block V-8 engine, which powered the Corvette too. The Advance Design Series laid the foundation for Chevrolet in the segment, and it was the truck that got GM and America working again after the war.

The Task Force Series (1955-59) included the Apache light-duty model and Cameo variant, which was the brand’s first personal-use pickup. With its two-tone paint and two-tone upholstery, the Cameo was high-style, featuring many of the same design cues as the classic Chevrolet Bel Air sedan.

The 1961-64 Corvair 95 Rampside introduced a new concept to the pickup truck segment: a side gate with a hinge that doubled as a ramp when opened. The Rampside was a very different kind of pickup, and really showed GM’s ability to innovate, something it continues to do on today’s trucks.

The 1970 El Camino also introduced a new concept to the segment: the styling of a muscle car with an open cargo bed instead of a trunk.

The C/K Series (1960-99) included the influential 1988 model that was partly responsible for the sport truck trend that became popular during the 1990s and continues today, as in the recently introduced Colorado High Country Sport Edition.

The Chevrolet S10 (1982) was the first compact pickup produced by Chevrolet. It was an alternative to the full-size C/K pickups, offering owners better fuel efficiency in a more manageable size.

The Silverado Series (1999 – Present) included the 2001 model with a 6.6-liter Duramax Diesel engine that broke new ground in horsepower, torque and fuel economy, and helped GM triple its market share by 2002. GM builds Duramax engines in Thailand and exports them to North America for the Colorado.

The 2002 Avalanche introduced unibody exterior styling with the patented convert-a-cab system that made it versatile for carrying passengers or cargo, by offering pass-through access between the cabin and bed and a removable rear window – one of the many innovations GM has brought to the segment.

The Holden Colorado (2012-16) produced in Thailand went on sale in Australia and New Zealand in June 2012. Australia is the number one export market for the Rayong-produced Colorado.

The Chevrolet Colorado High Country (2015) is rugged and powerful with aggressive, contemporary styling. The Chevrolet Colorado commands the road with excellent hauling capability with the new Duramax engine.

The Chevrolet Colorado (2016 – Present) is Chevrolet’s most popular midsize pickup truck. It is also Chevrolet’s most important model and is growing in popularity in the rest of the world. Some models feature the award-winning Duramax engine built in Thailand.

The Chevrolet Colorado ZH2 (2016–Present) was developed for military use. As a result, it is built to handle the toughest off-road conditions while remaining nearly silent with a reduced heat signature. Its Exportable Power Take-Off unit (EPTO) allows the fuel cell to provide power away from the vehicle, such as in remote locations where electric power may otherwise be unavailable. Chevrolet continues to push the boundaries of truck innovation with the Colorado ZH2.

The Chevrolet Colorado High Country STORM (2017) is Chevrolet’s top-of-the-line truck made in Thailand. The truck’s captivating masculine design and rugged performance make it the ideal vehicle for both everyday commuting and heavy-duty work. Based on a trim that is exclusive to Thailand, the Colorado High Country STORM package enhances the truck’s capability and functionality with the new Blue Me Away color.