Chevrolet to Launch New Captiva, New Colorado High Country Storm and Unveil Newly Designed Booth at 32nd Thailand International Motor Expo
Chevrolet Sales Thailand will launch an exciting new Captiva that offers unsurpassed smartphone connectivity at the upcoming 32nd Thailand International Motor Expo 2015 under the theme ‘In Touch Is In Control’. Visitors will also meet Colorado High Country Storm and a redesigned booth that is in line with the brand’s new global auto show standard.
BANGKOK, THAILAND – Chevrolet Sales Thailand will launch an exciting new Captiva that offers unsurpassed smartphone connectivity at the upcoming 32nd Thailand International Motor Expo 2015 under the theme ‘In Touch Is In Control’. Visitors will also meet Colorado High Country Storm and a redesigned booth that is in line with the brand’s new global auto show standard.
“We are very excited for this year’s Motor Expo, because it is a great platform to launch two outstanding models,” said Una Tan, Director, Marketing and Customer Experience, Chevrolet Sales Thailand. “Captiva is a popular and established 7-seat SUV, hence it was a challenge to make it better. And we did.”
Tan added: “The new Captiva now comes with new phone integration system, the first in SUV segment in Thailand that enhances connectivity for all journeys. It also comes with active safety features and a fresh, redesigned exterior and interior that will appeal to urban-lifestyle customers.”
“In addition, Chevrolet also will launch the new Colorado High Country Storm, developed based on High Country premium pickup truck with a body style that is even more rugged-looking,” Tan said.
All this, plus other models, will be displayed at Chevrolet’s booth that features a new design direction in line with Chevrolet booths at global auto shows like Seoul Auto Show in Korea and the North American International Auto Show in the U.S. It is modern and clear, and also engage with visitors in every dimension with various large flat screen panels that are strategically placed all over the booth so visitors and customers can truly immerse themselves in the Chevrolet experience.
The Chevrolet booth also features a phone integration kiosk demonstration, a town square bench and the renowned Chevy Plus lounge for Chevrolet customers. Manchester United fans can also join the photo activity in the Red Devil jersey and get Chevrolet souvenirs as anticipated.
In conjunction with the 32nd Thailand International Motor Expo 2015, Chevrolet also will be offering a trade-in promotion. Customers who trade in their existing vehicles for a new Chevrolet model can – depending on which new model is purchased – enjoy an additional discount of up to THB 50,000 in addition to the trade-in value of their vehicles. Additional offers include zero-percent interest rates and free first-class insurance, applicable on select Chevrolet models. This promotion is effective immediately until December 31, 2015.
Chevrolet’s booth is located at booth A12 at IMPACT Challenger Muang Thong Thani. The show opens to the public from December 2 – 13, 2015. Opening hours are from 12:00 – 22:00 on weekdays and 11:00 – 22:00 on weekends and holidays.