10 Reasons to Buy a Pickup Truck
  • News News
  • Popular
  • Recent
    Chevrolet and Manchester United
    One World Futbol Project

10 Reasons to Buy a Pickup Truck

BANGKOK, THAILAND – It is no wonder that pickup trucks account for nearly half of all vehicle sales in Thailand. Thais love trucks for their durability, versatility and practicality. And given the increased range of options available to pickup truck customers, there is no better time than now to get into one as a daily driver.

Here are the Top 10 reasons to consider getting a pickup truck now:

#1 – Get more cargo capacity

When it comes to hauling cargo, pickup trucks beat passenger cars and most SUVs hands down, thanks to an open-air rear cargo area or bed. Whether you’re hauling fresh produce to market, hardware to a construction site, or “big boy toys” to the mountains, the bed offers many potential uses – even as a convenient platform to camp on for a weekend getaway.

#2 – Get capability

It’s no secret that pickup trucks have always been the go-to vehicles for hard-working professions such as agriculture and construction, thanks in part to high-powered engines and 4WD capability. But these days, truck owners play hard too, hauling “big boy toys” like mountain bikes, ATVs, camping gear and scuba equipment. Trucks are no longer a necessity – they’re also a lifestyle statement.

#3 – Get interior flexibility

Unlike other kinds of passenger vehicles, pickup trucks usually come in three different cabin configurations, such as Chevrolet’s S-Cab, X-Cab and C-Cab (or standard, extended and crew). In addition to cabin size options, pickup trucks often offer many more trim options than normal cars, allowing customers to really customize their rides.

#4 – Get comfortable

Today’s pickup trucks are definitely not like the pickup trucks your grandfather or even your father used to drive. The newer models have all of the comforts and conveniences of a passenger car. Get inside a top-of-the-line model, such as the Chevrolet Colorado High Country, and you will find plush leather seating and interior design with the refinement of a premium car. In addition, the higher sitting position offered by pickup trucks provides a greater view of surroundings.

#5 – Get connectivity

State-of-the-art infotainment systems offer customers a safe way to stay connected while on the go. For example, Chevrolet’s MyLink system has a big high-resolution, full-color touchscreen display, Bluetooth, plug-in outlet and USB and are capable of displaying media and contacts for hands-free calling while the phone is stowed.

#6 – Get accessorized

Trucks have always had masculine style, but there are more trim options on newer models that add sporty flare, such as Colorado High Country’s dark chrome mask headlamps, nudge bar, transverse roof-rack bars, a stylized sports bar, and a set of 18-inch wheels – style details that give the truck a distinctly upscale appearance that will appeal to urban cowboys.

#7 – Get around easily

Some of the best trucks come equipped with a rear view camera that activates when reverse gear is engaged. This allows the driver to see the area behind the vehicle on a touch-screen full-color display with dynamic guidelines that show the vehicle’s potential coverage area. The projected coverage area changes its orientation according to steering inputs, making it easier to squeeze into tight parking spaces.

#8 – Get safety

Some of the best pickup trucks also offer a host of active and passive safety technologies such as driver and passenger air bags, Traction Control System (TCS), Hydraulic Brake Assist (HBA) and Panic Brake Assist (PBA), Electronic Brake Force Distribution (EBD), Electronic Stability Control (ESC), Hill Descent Control (HDC) and Hill Start Assist (HSA).

#9 – Get a good deal

Some automakers in Thailand are offering promotions on pickup trucks in an effort to jump-start vehicle sales. For example, Chevrolet is doing a Colorado roadshow in cities around Thailand every weekend through Oct. 18. Customers can also enjoy special trade-in offers during the roadshows. Depending on the model variant of the Colorado purchased, customers can enjoy up to THB 50,000 for the trade-in of vehicles of any make and model.

#10 – Get the best service coverage

A new truck deserves the best maintenance package for a worry-free ownership experience. For example, customers who purchase a new Colorado during the aforementioned Roadshow promotion will also get to enjoy Chevrolet’s Complete Care program. Complete Care is a global and comprehensive aftersales program that provides a wide range of services, including:

  • Roadside assistance 24 hours
  • Warranty up to three years or 100,000 km for new Chevrolet users including maintenance service by Chevrolet certified technicians
  • Chevrolet Mobile Service professional technicians on standby to fix and provide counseling
  • 1734 Call center support
  • Chevy Plus program, including free or discounted services from Black Canyon Coffee, SF Cinema City, McDonalds, Auntie Anne’s, Bangkok Airways, Thaiticket Major and much more