Journalists Join Chevrolet Convoy
to Deliver One World Futbols to Kids in Kanchanaburi
- Ride-and-drive event featured a community outreach project
- Event organized in conjunction with the launch of new Chevrolet Trailblazer
- Trailblazer’s off-road capability and cargo capacity helped made journey easier
BANGKOK, THAILAND – Chevrolet Sales Thailand recently hosted a group of journalists on a ride-and-drive convoy to deliver donations to children in Baan Rai Pa School in the province of Kanchanaburi.
Organized in conjunction with the launch of the new Trailblazer, the trip was designed to demonstrate the full-size PPV’s off-road capability, spacious cargo capacity and newly enhanced interior refinement.
“Instead of doing the usual ride and drive, we included CSR elements into the event, to underline the new Trailblazer’s marketing tagline ‘The Inspiration to Go Beyond’,” said Prinda Udomwong, Senior Manager – Corporate Communication, Chevrolet Sales Thailand.
Baan Rai Pa School is the first stop in Chevrolet’s 2015 CSR campaign. Participants of the Trailblazer convoy helped to refurbish the school’s library football field and drainage system. They also donated 1,400 Chevrolet-branded One World Futbols and Easy English books for use by the school’s 20,970 students. In addition to the participation from the media, Chevrolet enlisted the participation of their dealers in their community programs.
As founding sponsor of One World Play Project, Chevrolet in 2012 committed to support the donation and distribution of 1.5 million Chevrolet-branded One World Futbols over three years. The specially-engineered ultra-durable One World Futbol never goes flat, never needs a pump – even when punctured – and lasts even in rugged conditions.
In addition to Thailand, Chevrolet and One World Play Project have also expanded their reach to include schools and youths in other Southeast Asian markets. To date, Chevrolet has donated an estimated 80,000 One World Futbols to schools in the region including Cambodia, Laos, Malaysia, Philippines and Thailand. The automaker recently extended this campaign to include Myanmar, where it will donate more than 20,000 One World Futbols to 436 schools throughout the country. GM Indonesia has pledged to donate additional 5,400 balls to children in that country.
Globally, Chevrolet has demonstrated that where there’s play, there’s beautiful possibilities. To date, Chevrolet and One World Play Project have donated more than one million One World Futbols and have impacted over 35 million youths worldwide in Africa, Asia, Europe and the Americas.
“On behalf of Baan Rai Pa School, I am very happy and proud. We would like to express our gratitude to Chevrolet for its good project and donations. Thank you very much,” said Janyawat Cherngphasuwan, Acting Director of Baan Rai Pa School.