Chevrolet High Country Gives Colorado an Urban Edge
- New Chevrolet Colorado High Country features aesthetics and technical upgrades
- High Country is designed to appeal to the premium segment of a largely urban target audience
BANGKOK, THAILAND – Chevrolet Sales Thailand today launched its new Colorado High Country, introducing a new level of premium to the nameplate in Thailand and other regional markets.
The ‘High Country’ nameplate takes inspiration from Chevrolet’s top-level full-size pickup truck sold in North America and top-level mid-size truck in Brazil. High Country is distinctively American in character, adding upmarket design enhancements that complement the vehicle’s upcountry capability with a bold sense of urban style.
“There are truck customers who want more in addition to great on and off-road performance and hauling capability – the kind that Colorado offers at every trim level. They also want to stand out in a crowd. For them, High Country is not going to be just a great work truck, it’s also a great lifestyle statement that says a lot about them and their will to succeed,” said Marcos A. Purty, Managing Director, GM Thailand and Chevrolet Sales Thailand.
High Country also underscores Chevrolet’s new focus on models that build on the brand’s storied “tough truck” heritage. GM introduced the first Chevrolet pickup truck in America several decades ago, and has contributed many innovations to the segment since.
With High Country, Chevrolet has spared no efforts in aiming it at the higher echelon of the urban populace. Exterior enhancements help differentiate it from other pickup trucks in Thailand, including Dark Chrome Mask headlamps, dual tone light grey and black grille and nudge bar and a glossy B-pillar veneer. Further separating it from the pack are transverse roof-rack bars, a stylized sports bar, chromed rear-door belt-line molding, and mirror scalps. Completing the upmarket look is a chromed/blackened tailgate handle. A set of 18-inch wheels give High Country an imposing and distinctly urban appearance.
Enhancements also have been executed inside High Country to bring it up to par with its new, upmarket role in the revamped Colorado lineup. For a start, the driver’s seat comes with electrically-powered six-way adjustments. While on the subject of seats, those in the High Country are finished in new premium-grade ‘Brown Stone’ leather. Complementing this is a dashboard, center console and steering wheel finished in glossy ‘Piano Black’ trim.
High Country also comes equipped with smart media featuring smartphone connectivity, pictures, videos and navigation system. Once connected, options such as Audio, Pictures and Movies, Telephone, Smartphone Link and Settings are projected on the Colorado's touch screen. Users can access personal playlists and make hands-free voice calls, amongst other functions.
To help drivers maneuver in Bangkok’s tight urban confines, High Country comes equipped with a rear view camera that activates when reverse gear is engaged. The area behind the vehicle is shown on the on-board touch-screen color display with dynamic guidelines that show the vehicle’s potential coverage area. The projected coverage area changes its orientation according to steering inputs.
“High Country’s upgraded enhancements are tailor-made to appeal to urban customers who want the interior refinement and technological features of a premium passenger car and exterior styling that is tough enough for the work site but cool enough for date night,” said Una Tan, Marketing Director, Chevrolet Sales Thailand.
Powering High Country is the GM’s proven second-generation Duramax four-cylinder turbo-diesel engine, making the truck the most powerful and torquey in its class. The 2.8L variant features 147 kW (200 hp) of power at 3600 rpm and 500 Nm of torque at 2,000 rpm, producing output equivalent to or better than larger, less efficient competitor engines. The engine provides excellent acceleration straight-line performance and payload capacity.
The engine’s control module – its brains – feature GM-developed software for quicker response and added accuracy to keep the engine operating at peak output and efficiency under any given conditions. The Duramax 2.8-liter is Euro-4 compliant.
In terms of active and passive safety, High Country features and two airbags in front, in addition to other features including Traction Control System (TCS), Hydraulic Brake Assist (HBA) and Panic Brake Assist (PBA), Electronic Brake Force Distribution (EBD), Electronic Stability Control (ESC), Hill Descent Control (HDC) and Hill Start Assist (HSA).
High Country also has lower running costs, as service intervals are pegged at every 15,000 kilometers, as opposed to the standard 10,000 kilometers of other models.
The new Colorado High Country’s price starts at 969,000 THB (for 2WD) and 1,029,000 THB (for 4WD).
The Colorado is Chevrolet’s most important product in Thailand, and High Country is designed to help grow Chevrolet’s share of the pickup truck segment overall. The model competes in the market’s most competitive segment in March at Bangkok International Motor Show 2015 and is primed to rise in purchase consideration given the latest value-added enhancements aimed at capturing customers who only consider top trim levels. Subsequent updates to other variants in the Colorado lineup will be announced at later dates.