Chevrolet Captiva Wins TAQA Quality Award
- Second time Chevrolet has been awarded
- Captiva is Chevrolet’s flagship model and benefits from GM’s Built-in-Quality principles
BANGKOK, THAILAND – Chevrolet’s flagship model, the Captiva recently received the Thailand Automotive Quality Award (TAQA) for ‘Outstanding Initial Quality Satisfaction for SUV’ at the 31st Thailand International Motor Expo 2014.
“It is heartening to know that efforts by our team members to manufacture and sell ‘Built-in Quality’ vehicles are being recognized by the most important target audience – customers themselves,” Richard Johnson, ASEAN Regional Quality Director, General Motors International said during the award ceremony.
“This is very strong encouragement for us – an inspiration for us to continue to deliver vehicles and experiences that people love. Our focus is to put the customers at the center of everything we do, and earn customers for life,” Johnson added.
Award results are based on structured questionnaires delivered via phone surveys of 5,800 vehicle users across 77 provinces in Thailand. The survey includes 11 leading auto brands and more than 45 vehicle nameplates and separated into three categories:
- Service quality for new cars: sales representative’s quality, showroom, delivery process.
- Satisfaction of initial vehicle quality
- Aftersales service: showroom, staff, maintenance quality, spare parts cost and cashier service.
The award-winning Captiva has just received an upgrade in conjunction with the Motor Expo. Known as the Sport Edition, it now comes with a rear view camera that is activated when reverse gear is selected. The area immediately behind the vehicle is shown on the on-board seven-inch touch-screen color display. Automatically-adjusting gridlines – based on steering inputs – show the vehicle’s potential coverage area, allowing the driver to judge if the chosen space is big enough for the Captiva.
Captiva Sport Edition also comes with LED daytime running lights, increasing the vehicle’s visibility to oncoming traffic, especially in low-light conditions, and enhancing safety. Spoilers, body kits, a “Sport Edition” decal and side-steps (for gasoline models) separate the Captiva Sport Edition from the crowd.
This is the second time Chevrolet is recognized with a TAQA. In 2012, Chevrolet received two awards for Outstanding Image in two categories – “Fun to Drive” and “Excellent Driving Control.” The awards recognized Chevrolet’s distinctive European driving dynamics and commitment to build vehicles with precision handling and performance.
Captiva and other Chevrolet models are on sale now at the 31st Thailand International Motor Expo through December 10 and at Chevrolet dealers nationwide.