GM Thailand Wins Its Third Consecutive AMCHAM CSR Excellence Recognition
- Automotive Service Education and One World Futbol noted among GM’s many community-focused programs
- Company also receives the Creative Partnership designation
BANGKOK, THAILAND: General Motors Thailand (GM) today received the AMCHAM Corporate Social Responsibility Excellence Recognition (ACE) 2014. This is the third consecutive year GM Thailand has been honored for being a “good corporate citizen and giving back to the communities.”
The ACE recognition identifies AMCHAM members as having demonstrated an understanding of the links between business operations and society and conducting business in a way that creates long-term economic and social values. Applications are evaluated for their CSR program’s integration with company mission, measurability of results, sustainability and communication.
“GM’s CSR activities are integral to our purpose and values as a company: To earn customers for life. This motivates us to serve and improve the communities in which we live and work around the world, because our customers are at the center of everything we do,” said Marcos A. Purty, Managing Director, GM Thailand during the certificate presentation ceremony.
In Thailand, GM’s CSR initiatives are grouped into four main pillars, comprising Education, Health and Human Services, Environment, Energy and Safety and Community Development.
Under the Education pillar, GM launched the ‘Chevrolet Develops Thai Education’ project in 2004, which funds endowments for students across the country. The project comprises of three main initiatives including School Library Donations, District School Renovations and ASEP (Automotive Service Education Program). One thousand students have already graduated with certifications in ASEP alone.
The Health and Human Services pillar has been the most active in 2013, through One World Futbol Project (OWF). As its founding sponsor, Chevrolet made a three-year commitment to donate 1.5 million virtually-indestructible balls to children in disadvantaged communities worldwide.
To date, Chevrolet has donated or has pledged to donate at least 45,500 One World Futbols in the region, including Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore and Thailand. In September 2014, Chevrolet reached a global milestone with the delivery of the 1 millionth One World Futbol donated.
GM and its employees also routinely support local orphanages, hospitals, schools for children with special needs and blood donation drives for the Thai Red Cross.
Environment, Energy and Safety is also an area on which GM places a lot of importance. Its facility in Rayong has achieved ‘zero landfill’ status, in addition to being recognized by the Rayong Office of Industry for promoting good governance in environmental management. GM is also the first automotive company in Thailand to receive ISO 50001 certification, for its commitment towards energy efficiency and reduction of greenhouse emissions in its manufacturing processes.
For Community Development, GM has launched various initiatives including GM’s Women’s Council. Founded in 2006, the council aims to help GM become the employer of choice for women in Thailand’s Automotive Industry.
In addition to the ACE recognition, GM also achieved the Creative Partnership designation for its work toward promoting creativeness and innovation in the spirit of the Thai-US Creative Partnership initiative.