Chevrolet Confident of Growth in 2014
- Outlook for 2014 positive based on a healthy 2013
- Indonesia, Laos and Philippines had best-ever sales year in 2013
- J.D. Power recognitions in Indonesia and Thailand in 2013
Bangkok, Thailand: Chevrolet sold 82,884 vehicles across the Southeast Asia region in 2013, including record-breaking sales in Indonesia, the Philippines and Laos. Chevrolet and its dealer network starts this new year with a totally renewed line-up including the recently launched Colorado and Trailblazer.
Looking into the details per country. Indonesia sold 14,975 units, up 183 percent; the Philippines sold 4,926 units, up 54 percent; and Laos sold 1,008 units, up 52 percent.
Indonesia’s record year was led by the Chevrolet Spin compact MPV (Multipurpose Vehicle), launched in early 2013, securing a third-in-segment (Entry MPV) in J.D. Power’s recent Asia Pacific 2013 Indonesia Initial Quality Study. The successful performance in the Philippines was led by the Chevrolet Trailblazer SUV (Sports Utility Vehicle). Philippines closed the year with the highest-ever monthly sales, selling 516 vehicles in December 2013.
Laos also joined the ranks of new emerging markets with the highest-ever sales year in 2013. Chevrolet has also established distribution in other emerging markets in the region including Cambodia and, most recently, Myanmar.
“We have proven our ability to face and endure difficult situations. In addition to sales, we achieved significant objectives across the region last year,” Jim DeLuca, Vice President of Manufacturing for General Motors International Operations. “We also successfully launched new products, won industry recognitions, achieved important production milestones and opened new markets.”
In addition to growth in retail sales, Chevrolet saw a boost in export sales in 2013 with 43,394 units sold abroad, +3 percent increase over 2012.
In Thailand, Chevrolet sold 56,389 vehicles last year, achieving 97 percent of its sales objectives.
Gustavo Colossi, GM South East Asia Operations Vice President, Vehicle Sales, Service and Marketing, said, “Our sales results in Thailand was a remarkable achievement considering the challenges and shifts in the market and in the economy. Our confidence in this important market remains strong. We recently signed on three new dealers to our network, bringing the total number of Chevrolet dealerships in Thailand to 104.”
General Motors Thailand also achieved important production milestones in 2013. The GM Powertrain facility in Rayong exceeded 100,000 engine builds since its opening in 2011.
“Chevrolet is moving into 2014 with a positive outlook, renewed competitiveness and continued resolve to sustain growth in this market, with a portfolio of quality products, supported by reinforced customer service,” DeLuca added.
Chevrolet’s continued efforts to enhance quality and provide customers with new and relevant products has resulted in recognition in the latest J.D. Power Asia Pacific 2013 Thailand Automotive Performance, Execution and Layout (APEAL) study.
In the latest study, the Chevrolet Captiva was named Best-in-Class in the SUV segment, scoring the highest in five out of 10 APEAL categories, while the Chevrolet Colorado Z71 Extended Cab was voted second-in-class in the Pickup Extended Cab segment – the largest award segment in terms of number of models covered.
Earlier in 2013, the Chevrolet Colorado was named Thailand’s ‘Best Pick-Up Model of the Year’ by the global market research firm Frost & Sullivan. The award honors companies that push the boundaries of excellence by rising above the competition and demonstrating outstanding performance in Thailand.
Chevrolet also won six ‘Car of the Year’ awards at the 2013 Bangkok International Motor Show, the highest number of awards Chevrolet has ever achieved in a single event. The Chevrolet Cruze and Colorado (the 2.5L and 2.8L variants each won an award) won ‘Car of the Year’ while the Sonic, Trailblazer and Volt E-REV received honors for automotive excellence.
The automaker also strengthened its product portfolio in 2013 by launching various new models into the market, most notably the Spin compact MPV. Other successful launches in Thailand included the Sonic 1.6, Cruze E85 and more recently the Trailblazer SUV and Colorado pick-up truck, both powered by the new, class-leading second-generation Duramax turbo-diesel engine.
Apart from offering a strong product, Chevrolet continued its commitment to giving back to the community. Its efforts were recognized when GM received – for the second consecutive year – AMCHAM’s Corporate Social Responsibility Excellence Recognition (ACE) 2013.
GM was recognized for its work in education (Automotive Service Education Program, library donations and district schools renovation), health and human services (One World Futbol), community development (GM Women Council) and Environment, Energy and safety (‘zero landfill’ status and ISO 50001 certification).
“We have created a strong momentum in 2013. In addition to robust sales, our plan is also to grow our brand and product footprint across the region. Chevrolet has expanded into new markets, while continuing to strengthen our growth in existing markets. There is a lot of work ahead of us, but we are ready to work towards new milestones in 2014, surpassing those we set in 2013,” said DeLuca.