Chevrolet Strengthens Presence in North Thailand
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Chevrolet Strengthens Presence in North Thailand

  • The latest dealership is Chevrolet's 18th in the northern region of Thailand, and the 98th dealership nationwide
  • Chevrolet enjoyed 183 percent growth in 2012 in the northern region

CHIANG MAI, THAILAND, MAY 23, 2013 - Chevrolet Sales Thailand (Chevrolet) recently officiated the opening of its 18th dealership in the northern province of Chiang Mai, increasing the availability of its products to more people in the largest city in northern Thailand. To date, this is Chevrolet's 98th dealership nationwide.

Charoen Motor Chiangmai, as the latest dealership is known, has a total area of 6,500 square-meters, and houses a more than 1,000 square-meter showroom and customer service area, in addition to 15 bays and 13 hoists in the service and maintenance area. The whole facility is designed according to Chevrolet's new corporate identity, developed to enhance customers' experience in the showroom and service center. The dealership has a total of 55 employees, most of who are from the local vicinities.

Speaking at the opening ceremony of Charoen Motor Chiangmai, Mr. Martin Apfel, President of General Motors Southeast Asia Operations, said, "This is one of the best times to join the family of Chevrolet dealers."

"We offer a full range of attractive Chevrolet products, and we are earning the trust of more and more customers every day especially here in Chiang Mai. Our portfolio of award-winning products - the Colorado, Trailblazer, Captiva, Cruze, Sonic, Spin and Aveo - answers to the needs of a broad range of customers and is complemented by a service-minded team around the country that puts the customer in the middle of everything we do. We value personal excellence and recognize that relationships matter when it comes to serving our customers."

"Khun Narong is a trusted Chevrolet partner for many years now, and highly respected as a businessman and a civic leader in Chiang Mai. He has proven that customers are in good hands at his Chevrolet dealerships and I am confident his latest, Charoen Motor Chiangmai, will be just as successful as the others," Apfel concluded.

For the first quarter of 2013, Chevrolet sold 2,066 vehicles in the northern region. This represents a Q1 growth of 11 percent compared with the same period in 2012. For Chevrolet, the northern region covers Chiang Mai, Chiang Rai, Lampang, Phayao, Lamphun, Phrae Nan, Kamphaengphet, Phetchabun, Phitsanulok, Phichit, Sukhaothai, Nakhonsawan, Uttaradit, and Tak. served by 18 dealerships. Currently, Chevrolet has 98 dealerships nationwide and Charoen Motor Chiangmai is in-line with the automaker's plan to have 120 dealerships in Thailand by the end of 2013.

Parent-company Charoen Motor Group has a 14-year working relationship with Chevrolet, and already runs three successful Chevrolet dealerships in the northern region including Chiang Mai, Lampoon, and Lampang. Charoen Motor Chiangmai (Mahidol road) is fourth dealership under the group and its second dealership in Chiang Mai city.

Charoen Motor Group's annual sales rank in the top ten of Chevrolet's national network and has been a winner of Chevrolet's Grand Master Award and 'Top Fleet Sales' for five consecutive years, from 2006 to 2010. The owner, Mr. Narong Kongprasert, has more than 29 years of experience in the new-car business.

In 2012, Charoen Motor Lamphun was ranked as the best Chevrolet dealership in JD Power Asia Pacific 2012 Thailand Customer Satisfaction Index (CSI).

"I am happy and proud to be supporting Chevrolet in this part of Thailand, as Chevrolet has been supportive of my business since day one. Together, we have achieved many successes in Northern Thailand," Mr. Narong Kongprasert, Managing Director of Charoen Motor Chiang Mai, Co. Ltd or Chevrolet Chiang Mai said during the ribbon-cutting ceremony attended by executives from Charoen Motor Group, Chevrolet Sales Thailand, VIP guests, local media and customers.

"Charoen Motor Group's fourth Chevrolet dealership in the Northern Region, and the second in Chiang Mai, is testament of the Group's and Chevrolet's confidence in the growth potential in this region. I am confident Charoen Motor Chiangmai will be as successful as our other dealerships, and I look forward to introducing more customers to Chevrolet's great products," Kongprasert concluded.