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Chevrolet brings Code 130R and Tru 140S concepts to Bangkok International Motor Show

Bangkok – Chevrolet Sales (Thailand) announced today it will bring the recently unveiled concept coupes to the 2013 Bangkok International Motor Show .The Code 130R and Tru 140S were revealed at the North American International Auto Show and will be seen for the first time in Southeast Asia. These concept vehicles are aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.

“We decided to bring these concept cars to the Bangkok International Motor Show to share our vision of the future with our customers in Thailand,” Gustavo Colossi, Vice President of Sales, Marketing and Aftersales at Chevrolet Thailand. “These extraordinary concepts represent the commitment Chevrolet has to listening to our customers and develop ideas that will change the automotive industry in the years to come.”

Code 130R, the first Chevrolet concept, is a four-seat coupe with a simple upright profile. Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and Chevy crossflag emblem, Code 130R makes a link to Chevrolet’s performance heritage.

Code 130R’s designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology. By shutting off the engine at stops, recapturing braking energy, and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.

Tru 140S, the second Chevrolet concept is a front-wheel-drive, “affordable exotic” four-seat sporty coupe. The three-door hatchback was designed to be an attractive-yet-affordable sports car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. Tru 140S is based off the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt electric vehicle with extended range.

Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter -based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.

The concepts share attributes younger buyers say they value:

Sedan-sized functionality in performance coupe form that seats four passengers

Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display

A1.4L Turbo Ecotec engine with approximately 150 horsepower

“Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience,” said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.

Inside the concepts, connectivity and personalization enable the individualization that the generation says is essential.

“This buyer prizes connectivity. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station,” said Saucedo. “The interiors currently exist in 2D only. This allows us the flexibility to continue the discussion and encourage more dialogue as we continue to develop these concepts.”